👋 hi! i'm Ari
— i am —
inherently fascinated with people. i never tire of trying to understand the constructs that formulate a person's worldviews. i am particularly interested in human psychology as it pertains to teamwork.
— i believe —
the most advantageous meaning we can ascribe to the reason we are sentient monkeys on a floating rock in space is to reach our maximum potential.
currently reading: enders game
last updated: august 1, 2025
experience:
strategic business analyst
exodigo • 2024 - present
built lead gen systems to engage infrastructure stakeholders, analyzed procurement documents to tailor outreach and differentiate positioning, optimized CRM workflows for outbound campaign performance, developed tools for account planning and sales enablement.
co-founder & ceo
koala • 2021 - 2023
led product development for digital pet care app, conducted 50+ customer discovery interviews with pet parents and veterinarians to define ideal customer profile and go-to-market strategy, analyzed user data to prioritize features, built backend ops systems for investor diligence, pitched at industry events and to investor panels, raised pre-seed funding via Techstars.
business analyst intern
elron ventures • 2020 - 2021
conducted market research and competitive analysis on early-stage cybersecurity and SaaS startups to inform investment decisions.
operations analyst intern
microsoft • 2020 - 2021
analyzed technical recruiting data to identify drivers of interview success and improve hiring processes for the Windows Cyber Defense Team.
projects:
outbound lead generation engine
outbound campaign automation and lead generation system developed for B2B transportation infrastructure technology company
project overview
challenge:
the company lacked a standardized outbound process, resulting in inconsistent lead generation and missed opportunities with key infrastructure stakeholders.
goal:
drive strategic partnerships with infrastructure owners and prime contractors through targeted, data-driven outreach.
strategic framework
- built a structured outbound framework to streamline execution and centralize tracking
- launched targeted HubSpot campaigns to establish baseline performance data
- optimized lead sourcing using campaign insights to tailor outreach across customer personas
ai-assisted enhancements
- custom GPT messaging: built a tailored messaging system aligned with the company's value proposition and strategic differentiators
- procurement analysis: used Perplexity to extract insights from bid documents and improve competitive positioning in outreach
performance optimization
- tracked engagement metrics across all outbound efforts
- used campaign data to refine audience targeting and message relevance
- continuously improved persona segmentation based on response patterns
key results
38% increase in reply rates:
achieved over four months through structured outreach and data-informed messaging.
3 strategic opportunities generated:
within one month: a formal quote request, a major infrastructure teaming opportunity, and a Lunch & Learn invitation with a new account.
repeatable process built:
established a scalable outbound system with automated tracking, persona-aligned messaging, and a feedback loop for continuous improvement.
key insights
- process before tooling: system design and structure drove more impact than any single technology
- ai as assistive leverage: GPT and Perplexity enhanced research and personalization but did not replace strategic direction
- test, measure, iterate: campaign performance improved consistently through A/B testing and persona-level refinement
case study
improved lead-task matching in a services marketplace by reducing misclassification, decreasing churn, and increasing satisfaction across homeowners and professionals.
case study
designed a comprehensive strategy to launch high-value item delivery across two distinct metropolitan markets with different operational constraints and customer behaviors.
blog:
books:
hyperion (book 1 of hyperion cantos)
dan simmons
Martin Silenus: "You said seventy million were planned."
Tyrena: "Yeah, well, we changed our minds after Transline's resident AI read it."
Silenus: "Even the AI hated it?"
Tyrena: "The AI loved it. That's when we knew for sure that people were going to hate it."
the fall of hyperion (book 2 of hyperion cantos)
dan simmons
"My God," whispered Meina Gladstone, looking down at the body of Admiral Singh. "I'm doing all this on the strength of a dream."
"Sometimes," said General Morpurgo, taking her hand, "dreams are all that separate us from the machines."
foundation
isaac asimov
death's end (book 3 of the three-body problem series)
cixin liu
The ultimate fate of all intelligent beings has always been to become as grand as their thoughts.
children of time trilogy
adrian tchaikovsky
project hail mary
andy weir
the way of kings (book 1 of the stormlight archive)
brandon sanderson
Strength does not make one capable of rule; it makes one capable of service.
words of radiance (book 2 of the stormlight archive)
brandon sanderson
As I fear not a child with a weapon he cannot lift, I will never fear the mind of a man who does not think.
oathbringer (book 3 of the stormlight archive)
brandon sanderson
The trick to happiness wasn't in freezing every momentary pleasure and clinging to each one, but in ensuring one's life would produce many future moments to anticipate.
piranesi
susanna clarke
jonathan strange and mr norrell
susanna clarke
pride and prejudice
jane austen
There is a stubbornness about me that never can bear to be frightened at the will of others. My courage always rises at every attempt to intimidate me.
emma
jane austen
little women
louisa may alcott
dune (book 1 of dune)
frank herbert
I must not fear.
Fear is the mind-killer.
Fear is the little-death that brings total obliteration.
I will face my fear.
I will permit it to pass over me and through me.
And when it has gone past, I will turn the inner eye to see its path.
Where the fear has gone there will be nothing. Only I will remain.
dune messiah (book 2 of dune)
frank herbert
children of dune (book 3 of dune)
frank herbert
To suspect your own mortality is to know the beginning of terror; to learn irrefutably that you are mortal is to know the end of terror.
god emperor of dune (book 4 of dune)
frank herbert
heretics of dune (book 5 of dune)
frank herbert
chapterhouse: dune (book 6 of dune)
frank herbert